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RIP: the social media influencer
This is the sermon to commiserate the death of the influencer. This expert who would magically solve problems by regurgitating a tweet or a blog post. This magus who cared little for context, community...
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What people think I do, what I really do: analyst relations
To provide an added balance, Jeremiah Owyang has contributed the view from the analyst’s perspective… To download these images go to Flickr for Analyst Relations (from @jonnybentwood) or Analyst (from...
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#smwldn–mapping analysis of social media week London
Social media week in London provided an excellent opportunity to analyse influence. Too often when there is a breaking story, I whish I could have turned back the clocks by a few days to see how the...
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The critical importance of time when understanding influence
A process cannot be understood by stopping it. Understanding must move with the flow of the process, must join it and flow with it. ..and yet the above quote from Frank Herbert is exactly what many...
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Time to put an end to this modern form of slavery
Lifting the lid on Twitter’s big taboo I recently read with alarm in the Wall Street Journal about the truly distressing plight of increasing numbers of marketing executives: Melanie Notkin, founder...
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Better B2B Video – a Brighttalk Panel Discussion
Earlier this week I took part in an engaging panel discussion at Brighttalk with Eamonn Conway of BrightTalk, Linlay Gooden from Green Screen On and Doug Kesler from Velocity Partners. Specific areas...
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New TweetLevel: your GPS for navigating twitter influence
Welcome to the new TweetLevel! – In our biggest update since the first version of the product was launched four years ago, we have focused on delivering you unprecedented Twitter intelligence in a more...
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The Influence Tipping Point
We are at a wonderful tipping point in the business of influence analytics. For the first time ever, sociology and technology are colliding enabling us to identify the influence type of an individual...
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The Pace of Change and Trust
When the banking crisis in 2009 caused trust levels throughout the world to plummet to new depths, I believed that we would be in a far better place now six years on. I was wrong. Trust has now receded...
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